Do you believe in the ever so trending “organic” make-up and beauty products? I know I would like to believe it’s true! I’d like to believe what is written on the packaging of products is an honest statement, and not just an advertising tactic, tricking me into thinking I’m “making a good decision” (while adding a few extra dollars on top…).
Has marketing gone too far? Are the organic fruits and vegetables I spend all that money on at Whole Foods real? NOW I’m starting to question everything!
Michelle Ruiz with The Wall Street Journal said it best, “Squeaky-clean beauty sounds aspirational, albeit a little laborious and confusing: Are products that are not stamped “clean” considered “dirty” by default? Is the clean-beauty boom legitimate or just another clever marketing ploy urging us to “make the swap” and buy even more stuff?”
She continues the article by asking six questions regarding the topic –
- What does ‘clean beauty’ even mean? – Open to interpretation! Does it mean healthier for the skin? Healthier for the planet? Is chemical-free better? Is there an official statement from the FDA? No.
- What makes a beauty product ‘sustainable?’ Michelle sites, according to Jessica Matlin, co-host of Fat Mascara –“It’s well-intentioned, but there is no clear definition of ‘sustainable.’” Many so-called sustainable brands preach Earth-friendly attributes, including organic ingredients and recyclable packaging.”
- What common beauty ingredients have been deemed harmful to consumers? Plenty, I’m sure. The fact that my eyes burn mercifully, every time I apply sunscreen (commonly used product…by everyone)… there has to be something unhealthy about that!
- Is ‘clean’ always better? I LOVE and completely agree with the point Michelle sites by Dr. King – “No. Just because something is from nature doesn’t mean that it’s OK to put on your skin,” said Dr. King, “and just because something is synthetic doesn’t mean that it’s harmful.” She gives a cheeky example: “Poison ivy is all-natural.”
- What are the benefits of going clean? Another question I believe can be answered in many ways, as everyone is different! Some products may work well for some – but not well for others.
- Should you make the swap? What are your thoughts?!?
This topic was so interesting to explore! If you’re subscribed to The Wall Street Journal, I highly suggested reading the article in it’s entirety.